Nobody (slight hyperbole) likes musicals anymore, and with the exception of Baz Luhrmann, nobody would set a pretend musical in a supermarket other than advertisers who previously used MC Hammer in commercials. (I can almost feel the gears turning in Luhrmann’s brain for a remake of Othello set in a Mississippi Piggly Wiggly.)
The newest spot from Portal A takes place in your average supermarket and advertises Mobeam, the smartphone app that lets customers scan bar codes for coupons, gift cards, QR codes, etc. That average supermarket turns into a high school musical when the cashier stuck scanning coupons at his register breaks into song. Soon, other customers are singing and dancing, thrilled that Mobeam can save time and money. And MC Hammer doesn’t even appear in the spot. Parachute pants can fix anything, even ads pretending to be supermarket musicals.
The full commercial will debut February 21, but why is there a teaser trailer for a short video in the first place? We’ll have to judge the spot in it’s entirety, but this may be an example of something that’s so bad, it ends up being good. Or at least momentarily entertaining, kind of like early Baz Luhrmann films. On that note–Hammer Time!