Following the release of W+K Amsterdam’s “The Odyssey” last week, Heineken has released a tongue-in-cheek response to the comment section skeptics who questioned the spot’s authenticity.
The 2:10, presented as “the genuine response of our official PR representative Dymfke van Der Gaal,” replies directly to YouTube commenters who publicly questioned the authenticity of the individual talents in “The Odyssey.” As evidence, Heineken presents the casting calls for the guys in the ad, which are predictably goofy. In addition the PR response video, Heineken has also uploaded the casting calls for each of the talents featured in “The Odyssey.” The PR response fits well with the lighthearted tone of the campaign, and reinforces its core message. As Sandrine Huijgen, Global Communications Director at Heineken puts it, “When we saw the comments about The Odyssey TVC, we wanted to show that there are no boundaries between real and fake, proving that real men have unique skills, and everyone is legendary at something.” Stick around for the original “The Odyssey” spot and credits following the jump.
Credits:
HEINEKEN
Global Brand Director: Gianluca di Tondo
Global Communications Director: Sandrine Huijgen
Global Digital Director: Paul Smailes
Global Communications Manager: Josefien Olij
Global Digital Manager: Dario Gargiulo
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Directors: Mark Bernath & Eric Quennoy
Creative Directors: Thierry Albert & Faustin Claverie
Art Director: Henrik Edelbring
Copywriter: Toby Moore
Head of Broadcast Production: Erik Verheijen
Broadcast Producer: Elissa Singstock
Strategic Planner: Nick Docherty
Communications Planner: Richard Oldfield
Group Account Director: Jordi Pont
Account Director: Clare Pickens
Account Manager: Jorge Fesser
Account Executive: Elianne Vermeulen
Head of Studio: Sharon Kwiatkowski
Studio Artist: Anthony Fabre
Project Manager: Jackie Barbour / Stacey Prudden
Business Affairs: Emilie Douque
FILM PRODUCTION
PRODUCTION COMPANY: MJZ Films
Director: Tom Kuntz
Director of Photography: Tim Maurice Jones
Producer: Suza Horvat
Executive Producer: Debbie Turner
EDITING COMPANY: WHITEHOUSE POST LONDON
Editor: Russell Icke
Producer: Lisa Kenrick
Assistant Editor: James Forbse Robertson
AUDIO POST: GRAND CENTRAL SOUND STUDIOS
Sound Designer/Mixer/Music Mixer: Raja Sehgal
MUSIC
Artist / Title: “16 Toneladas” – by Noriel Vilela
Music Company Publishers: Warner Chappel Music, Inc. / Chester Music Ltd
Master Owner: EMI Music Netherlands B.V.
Music Supervisors: Mad planet – Sam Morris
Amp Amsterdam
Additional Music Composition: Menlo Park Music London
POST PRODUCTION: THE MILL
Flame: Jay Bandlish
3D: Dave Fleet
Producer: Rachel Stones
Telecine: Company 3
Stefan Sonnenfeld
PRINT PRODUCTION
Photographer: Erik Ian
HEINEKEN ‘THE LEGENDARY CASTING’ DIGITAL CREDITS
HEINEKEN
Global Brand Director: Gianluca di Tondo
Global Communications Director: Sandrine Huijgen
Global Digital Director: Paul Smailes
Global Communications Manager: Josefien Olij
Global Digital Manager: Dario Gargiulo
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Directors: Mark Bernath & Eric Quennoy
Creative Directors: Thierry Albert & Faustin Claverie
Art Director: Henrik Edelbring
Copywriter: Andrew Dobbie
Head of Broadcast Production: Erik Verheijen
Broadcast Producer: Elissa Singstock
Strategic Planner: Nick Docherty
Communications Planner: Richard Oldfield
Group Account Director: Jordi Pont
Account Director: Clare Pickens
Account Manager: Jorge Fesser
Account Executive: Elianne Vermeulen
Project Manager: Jackie Barbour/ Stacey Prudden
Business Affairs: Emilie Douque
DIGITAL PRODUCTION
PRODUCTION COMPANY: MJZ Films
Director: James Gilchrist
Director of Photography: Florrian Hoffmeister
Producer: Stephen Johnson
Executive Producer: Debbie Turner
EDITING COMPANY: WHITEHOUSE POST LONDON
Editor: James Forbse Robertson
DIGITAL POST PRODUCTION THE MILL
Producer: Rachel Stones