Kapadia arrives from VML’s New York office, where he has spent over five years. Most recently he led new business efforts and served as group creative director for accounts including New Balance, Motorola and Legoland Florida Resort, for which he worked on the “A GPS Adventure” campaign which went on to win five Cannes Lions. He also worked on the agency’s United Nations account and led the team behind its “#NotATarget” campaign for World Humanitarian Day. Before joining VML, Kapadia spent a little over two years as a senior creative for JWT New York, following stints with JWT Mumbai and JWT Australia.
“After an exciting stop in New York, I’m energized about my move to London with VML,” Kapadia said in a statement. “As a network, we are committed to bringing some of the strongest ideas, irrespective of the medium, and are always pursuing innovation-led thinking, whether it is on the product or marketing side, for our clients.”
“Harsh is a creative that is tenacious when it comes to great work and going after big ideas — and he knows the amount of effort required to create game-changing work,” added VML global chief creative officer Debbi Vandeven. “He’s been an integral part of our creative journey at VML New York. This new role is the perfect next step in his evolution as a VML creative leader.”