Most of you are probably aware of the work of Innovative Thunder, aka a couple of blokes from R/GA NY who won a Cannes Cyber Lion Grand Prix for their “Pay With a Tweet” project. Well, the R/GA duo is back and has teamed up with a Brooklyn-based hip-hop/alt-rock crew called Riot !n Paris for a new side project separate from “the agency for the digital age” called “Track Me.” If you’re feeling lucky and are in the mood to stroke your ego even more, R!P is ready to record a track based solely on your social media persona.
To give it a go, check out this site, hit the “Track Me” button then wait and see if your social profile is deemed songworthy. And from what the parties involved, the track is yours forever so perhaps you’ll avoid and publishing tangles. To give you a clearer picture of the project, Innovative Thunder and Riot !N Paris have released some work as as examples based on the profiles of folks like comedian Aziz Ansari, SI model Kate Upton and photographer Terry Richardson.