“U.S. media employment in December fell to a 15-year low (886,900), slammed by the slumping newspaper industry. But employment in advertising/marketing-services — agencies and other firms that provide marketing and communications services to marketers — broke a record in November (769,000). Marketing consulting powered that growth.”
AdvertisementAnd later… “With the notable exception of marketing consultancies, employment in advertising/marketing-services sectors remains below sectors’ historic highs (hit mostly in the 2000 bubble). Ad-agency staffing, for example, is 10% below its 2000 peak; employment at PR agencies is 11.5% off its 2000 high. “
Look, we’re all for new blood and whatnot, but… err, this is not good news. All we need is a bunch of ex-journos who are already unhappy, growing even more suicidal at their new marketing/advertising or PR job. Can someone please fix the newspaper industry? Like now? Thanks.