Release: BMW AG has selected Omnicom Group’s GSD&M Idea City (Austin, TX) as its lead global agency of creative for brand advertising communications. This decision is a significant step in the consolidation of global creative duties, which were previously shared among various international marketing agencies.
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From the release:
The first work from GSD&M Idea City under the new contract will be a new global communication campaign with the central theme of “Joy”. The advertising creative work will be adapted for all media worldwide, including internet, auto shows and events.
The new global communication campaign will be introduced in Europe throughout summer 2009 and is being planned for a US roll-out in early 2010.