It shouldn’t be all that surprising for one of the world’s fastest growing companies, Groupon, to practice what they preach and shop local for an agency to handle CRM assigments. So, we extend Euro RSCG’s Windy City denizens a tip of the hat for this significant “get,” as the Chicago-based Groupon continues to expand and reject growing buy-out offers from Google. When Groupon finally goes public, which is expected to happen sometime next year in the form of an IPO, it will more than likely be a significant payday for all parties involved.
Euro RSCG Chicago’s president, Joy Schwartz, says in a statement, “As the leader in social commerce, Groupon has expanded rapidly with 35 million subscribers in 31 countries. We are thrilled to bring our strategic insights and capabilities to their business.”
Since its 2008 launch, Groupon has expanded into over 300 markets worldwide.