Well, it looks like the chief digital officer experiment didn’t quite work out as planned at Grey New York, as the agency has confirmed that it has parted ways with Josh Golden after just six months. We’ve been told by sources familiar with the matter that “it didn’t work out.” Golden joined Grey last September from Euro RSCG, where he was managing director, digital for three years.
Anyhow, Grey is moving on and bolstering its digital division with the hires of Marci Ikeler as director of digital strategy, Andy Bhatt as director of digital production operations and Ina Watkins as director of communications planning. Ikeler will join in May and most recently served as director of digital strategy at Publicis, where she worked on accounts including Citibank, Becks and Maytag. Bhatt, who will also join up with Grey next month, most recently served as MD of Domani Studios but also spent time as head of interactive production at both BBDO and W+K New York. Watkins is yet another BBDO alum who served as VP, engagement director on Bank of America at said agency.