Grey London has a new spot for Gillette documenting the last one hundred years in male grooming.
The video, entitled “100 Years of Hair,” features the new “Gillette BODY, the brand’s first razor built for the terrain of the male body.” It takes the viewer on a journey through the myriad (and often regrettable) styles of decades past, such as the “Pepe Le Pew” mustache, handle bar. clean-shaved greaser, unkempt sixties, and the soul patch. At the spot’s conclusion the man breaks out the Gillette BODY to shave his chest, displaying Gillette’s latest change to male grooming (which is sure to catch on with competitive swimmers everywhere). Stay with us after the credits for a behind-the-scenes video.
Project name: Gillette BODY 100 years of hair
Creative Director: Will Adam
Copywriter: Dominic Butler
Art director: Liam Riddler
Agency producer: Emma Fasson
Creative Agency: Grey London
Planner: Fiona Keyte
Business Director: Lyndsey Brown
Production company: Caviar Brussels
Director: Oh Yeah Wow
Editor: Helena Overlaet-Michiels
Producer: Geert De Wachter
DOP: Steven Frederick