Greenpeace is taking its protests to social media, with Nike and Adidas in its crosshairs.
In May, the independent organization that campaigns for environmental protection and world peace targeted Facebook’s giant coal burning plant in Oregon. This time around, Greenpeace is using Twitter to combat Nike and Adidas’ use of toxic chemicals in their clothing supply chains, thereby “detoxing” Chinese rivers where these chemicals are poured into. Inspired by Wonder Years’ “Twitter Job Hustle” video (below), Greenpeace is encouraging people to join their online protests by spelling out D-E-T-O-X on the Twitter accounts for Nike Soccer, the Nike Store and Adidas.
Of course, a “digital redesign” feat of this magnitude requires some coordination and four friends who enjoy bugging major sports apparel brands, so Greenpeace has laid out instructions for making this protest come to life. Will Twitter pranks lead these companies to change their evil ways?
And, for those wondering, Dr. Dre’s third and reportedly final album Detox is still without an official release date though it’s slated to drop later this year.