Goodby Confirms Layoffs


By Kiran Aditham Comment

Since late Thursday, numerous tips rolled in regarding cuts being made at Goodby and now, we’ve received confirmation that it is indeed true from none other than Jeff Goodby himself, who tells us, “Our staff was not well-aligned to the work we have here.  Hiring so many people for Chevrolet, we invariably miscalculated and overhired here and there.  We have also parted company with a number of smaller clients — Propel, Sierra Mist, Intuit, and Logitech — the staffing of which  we needed to reduce. It is always a saddening event to undergo these changes.  We don’t hire bad people.  But we feel the company is better formed to serve present clients and win new ones.”

Despite the Chevy hiring miscalculation, GS&P’s Detroit office is very much intact and these cuts are part of an agency “adjustment.” Approximate numbers, departments affected, etc. weren’t disclosed though tipsters are saying 35-40.