GlobalHue, an agency known for its multi-cultural prowess that of late has focused on winning general market work, has created an executive digital officer position which is to be filled by Lion winning strategist Brian Anderson.
“Technology and the world of digital marketing is changing rapidly,” said Don Coleman, Chairman and CEO of GlobalHue in a statement. “Clients want agencies that can create strategic, influential programs that are integrated efficiently across all communications platforms. Brian’s experience working across the entire spectrum of technology will help us continue to innovate our digital marketing creative services for our clients.”
Anderson, a former Stratos-Group practice director and lead executive, has the Herculean task of leading innovation and coordination of the agency’s digital strategies across the network.
But is it what GlobalHue needs? If the agency’s Jeep work is any indication, what the shop really needs is creative — strategy and planning appear to be humming along well enough to win the kind of business that will show the industry they’ve broken free of their multi-cultural history. Without leaving their behind the stuff that got them to where they are today.