BBDO wasn’t satisfied with just a Youtube page to plug GE’s “Ecomagination” effort. It’s been done to death lately so the agency decided to go with an iAd, which once loaded, invites users to explore a world where they can shake, swipe and spin to discover how GE is working to “help us live in perfect harmony” (wasn’t that a lyric from a Coke commercial?).
There are four interactive experiences for you to play around with: Watt Station, making energy from waste, clean water and wind for clean energy- each highlighting a specific GE innovation.
For those who don’t possess an iPhone (sorry), there’s always GE’s Ecomagination brand channel for you to find out more about the experience. Credits after the jump.
Client – GE
Agency – BBDO New York
Chief Creative Officer – David Lubars
Executive Creative Director – Don Schneider
Executive Creative Director – Mathias Appelblad
Creative Director – Ron Lent
Art Director – Rob Seale
Copywriter – Michael Aimette
Designer – Lea Baran
Head of Interactive Production – Niklas Lindstrom
Director of Music and Radio Production – Rani Vaz
Senior Producer – David Ross
Content Producer – Nicholas Gaul