FYI, TBWA, CMO Coots Officially Part Ways Today

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By Kiran Aditham Comment

As noted above, we’ve received confirmation that after spending 29 years at TBWA, global chief marketing officer Laurie Coots’s last day at the Omnicom-owned agency is today. According to those in the know, who say she “will be greatly missed,” Coots will be leaving to work on a combination of business consulting, creative endeavors and boards.

From what we’ve been told, there are no immediate plans at TBWA to replace Coots, who over her three-decade career at said agency, has worked with clients including Absolut, Bayer, GSK, Kraft, Pfizer, Pepsi and VISA. During her long stay at TBWA, the New York-based Coots moved up the ladder from serving as new business director, then being appointed as North American CMO in 1997 before assuming her global CMO role in 2001.

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