Friday Odds and Ends

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By Kiran Aditham Comment

-Apple’s “App Store” suit against Amazon: Destined to fail? link

-Speaking of mega-brands, Google has rolled out behavioral targeting to all AdWords advertisers. link

-IPG Media Lab is now awarding neuromarketing efforts. link

-Will.i.Am says advertising agencies are so passe. link

-Stephen Colbert is now officially on Jack White’s Third Man Records roster. link

-Political ad spending on U.S. broadcast TV is set to go through the roof in 2012. link

-The Winklevoss twins will not let their gripe with Facebook go. link

-Boutique digital operation Neo-Pangea has created a “Titanic” effort for Nat Geo. link