Friday Odds and Ends

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By Kiran Aditham Comments

-McCann Worldgroup launched its Marketing Sciences practice, which will be led by Marc Schwartz and Laura Simpson. link

-Could this new Verizon Wireless ad be teasing the Xoom 2 (above)? link

-Oreo’s timely Fathers Day ad won the week in ad effectiveness according to Ace Metrix. link

-Is there an official Facebook iPad app on the way? link

-General Mills received kudos for pulling its “troubling” Yoplait commercial. link

-J.K. Rowling is teasing a mysterious new site called “Pottermore.” link

-San Francisco-based shop Heat hired Phillip Velasco as “video drifter,” or in other words, in-house video producer.

-Draftfcb will sponsor the Roger Hatchuel Academy yet again at Cannes. link

-Spotify is ready to invade the U.S. link

-Wendy’s, Fox and Verizon are all leveraging social media for Fathers Day efforts. link