-Wunderman Taiwan used “Bee Drones”to generate buzz over the release of Taiwan Beer’s new Honey Beer (video above).
-Adweek lists “5 Ways Brands Can Get Away From Collecting ‘Likes’ and Do Better on Social.”
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-Digiday examines MTV International’s rebranding.
-WPP acquired brand experience agency SET Creative.
-Mini is rolling out a new product and brand strategy, including a redesigned logo.
-Adweek explains “How a New Branded Content Shop Plans to Break Out of the Agency Model.”
-The Drum asks, “Who said it: Cannes or Kanye?”
-CMO Today explores how “In Cannes, Advertisers Scramble to Grasp Multiplying Digital Options.”