Firstborn Nabs Sony ‘make.believe’ Assignments

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By Kiran Aditham Comment

We never intend to post two items about the same agency in one day (sorry, it happens, and you can crucify us later), but this seems fairly notable. Anyhow, after a formal review held this summer, Firstborn has been tapped to manage creative assignments for Sony America’s make.believe corporate brand message. From what we’ve been told, this is a completely new assignment that will task the New York digital shop with emphasizing the “Sony United” message via digital marketing for the U.S. and select markets in Europe using digital, mobile, social and OOH components. We haven’t been told who else was involved in the summer review, but initial make.believe work from Firstborn will launch in late November.