I’m sure that I’m like most of you in the regards that I don’t really watch that many commercials at home on television, since I spend most of the day watching them at work. Thank heaven for tivo. But I do love trolling online for good ones. I just saw the new Hallmark spot done by Leo Burnett on Creativity Online. It was directed by Joe Pytka (who I think is a brilliant director). Maybe it reminds me of my brief, unrealized, dream of writing greeting cards. Or maybe it reminds me of all the embarassing speeches I’ve given. Either way, I like their approach. Hallmark commercials have always been about giving you the right words in the moments that you at a loss, but this spot speaks to giving the right words in the moments when it’s best that you keep quiet. Good stuff.