FCB West Scores Ghirardelli


By Patrick Coffee Comment

fcbThe agency review went well for the former draftFCB, which will now handle the integrated ads account for the U.S. division of Swiss sweets-maker Lindt & Spr√ľngli.

The review began with more than a dozen agencies–and while we can’t confirm the tip that¬†Butler was runner-up, the press release tells us, via Ghirardelli marketing VP Vicki Isip, that the brand chose FCB for both its location and its history with consumer products brands like Del Monte and Kikkoman.

This win comes less than a month after the name change, the merger of L.A. and San Francisco offices into FCB West, and the barely-knew-ye departure of ECD Michael Bryce.

Expect a new campaign next year.