EVB Pays Homage to Devo in Latest ‘Unicorn’ Installment

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By Michael Musco Comment

EVB has unveiled the next phase of its award-winning “Serenading Unicorn” campaign for Juicy Fruit, this time pairing up the playful, mythical puppet with YouTube sensation/50 Cent’s pal Keenan Cahill. In this latest installment, Cahill and the creature sing along to “Whip It” by Devo and let the good times roll. We’ve been told by the EVB camp that this the campaign is “not over yet” and there are “many more surprises to come.’ Whatever the case, it’s a nice, silly way to start the day.

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