Electrolux North America has launched a review of its North American marketing, creative and PR agencies, AdAge reported yesterday.
According to the publication, Electrolux sales last year reached $5.1 billion in North America. The review encompasses traditional and digital brand advertising, media, PR, in-store marketing and CRM for both the Electrolux and Frigidaire brands. (Electrolux also owns such brands as AEG, Castor, Eureka and many others.)
“As a company, Electrolux strives to be at the forefront of innovation and design,” Electrolux North America senior vice president of marketing John Weinstock said in a statement. “We intend for our full marketing approach to reflect our company’s vision, products and commitment to serving our consumers.”
DDB has handled creative on Electrolux’s North American major-appliances division for the past ten years after winning a 2006 review that saw the business move away from previous incumbent Lowe.
After the 2006 review, Lowe retained the international portion of the business, but that work also went to DDB’s European offices in 2012. The current review does not concern the global account.
It’s unclear at this time which agencies are participating in the pitch, and DDB has not yet responded to related queries.
Zenith Media has handled media duties for Electrolux since 2014, while Weber Shandwick has been the brand’s PR agency since 2004.