It didn’t take long for Heineken USA to make up its mind as to who it was tapping next to serve as agency of record for its Amstel Light brew. After just a month-long review, Droga5 has been appointed as Amstel’s new AOL, effective immediately, and is now officially 2-for-2 this week having already picked up more business from Puma.
Regarding the decision, Amstel Light VP of marketing Colin Westcott-Pitt says, “We are confident that Droga5, an agency known for its bold creativity and unconventional campaigns, is the right partner to take Amstel Light to the next level during this pivotal moment for the brand. We have a unique opportunity to leverage recent improvements in brand health and our increased emphasis on innovation to bring Amstel Light back into the spotlight, and we’re excited to get started.”
No word on who else participated in the Amstel review.