Draftfcb SF Nabs Trulia Biz

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By Kiran Aditham

draftfcblogoAfter handling marketing efforts internally over the years, San Francisco-based Trulia, a company that essentially serves as an online real estate resource, is looking outward as it’s chosen Draftfcb SF as its first AOR, effective immediately. DFCB SF, which won following, yes, a “competitive review,” is now tasked with developing a fully integrated campaign that’s set to launch in second quarter of this year. No word yet on who else participated in the review (though Draftfcb did beat out seven other agencies), but Trulia CMO Kira Wampler says in a statement, “The Draftfcb team stood out during our selection process“The agency developed a strategy that demonstrated a thorough understanding of our consumer and category.”

Trulia now joins a Draftfcb SF client roster that currently includes Levi’s, EA, Taco Bell and Dockers.