Draftfcb just sent the word out to employees this morning that it’s purchased Tarrytown, NY-based pharma marketing company Hudson Global, which houses 55+ employees and offers digital media, interactive marketing, strategy as well as data & analytics services. As a result of the acquisition, DFCB will align Hudson Global under its Healthcare umbrella, which also includes units such as Area 23, Mosaic, NeON, and ProHealth.
Despite being bought up, though, the eight-year-old Hudson Global, which focuses on pharma, diagnostic and biotech, will keep its name, its Tarrytown office and leadership that includes co-founder/CEO/president Robert Blink and co-founder/EVP Jason Goldklang. In a statement, Draftfcb global CEO/president Laurence Boschetto says, “Our acquisition of Hudson is part of a long-term plan to make strategic acquisitions that will bolster our clients’ businesses and strengthen our agency’s offerings in those markets that offer the greatest opportunity.”
(pictured l-r, Goldklang, Maiman, Blink and Boschetto)