One month after Draftfcb NY brought Roald Van Wyk aboard, the agency has added another SVP/GCD to the fold, namely Jill Applebaum. The new hire arrives from Y&R/BrandBuzz, where she held a creative director post. During her time at said shop, Applebaum oversaw TV, print, interactive and integrated campaigns for Burt’s Bees, the New Jersey Nets, Dymo, Sharpie and LG.
Her resume includes four years as a copywriter at DMB&B, four years as a senior CW at Ogilvy (clients included Jaguar, Maxwell House, NTB National Tire and Battery and Ford Corporate) and four more as an ACD at Y&R (during her first tour of duty). Here’s a description of the creative straight from the mouth of Draft NY’s CCO Darren Moran: “[H]ard work, contagious passion and unrelenting defense of great ideas.”