Perhaps turned off by Chicago’s unseasonably low temperatures, Dave Clark is leaving the Windy City after seven years at DraftFCB and moving to the West Coast to serve as the new digital CD of the agency’s Orange County office.
Aside from overseeing DraftFCB’s digital Taco Bell business (recently won back from R/GA), Clark will work on clients PETCO, Smokey Bear, Del Monte Pet Foods and Sony. During his time at the Chicago office, Clark worked on campaigns for Milk, Coors Light, KFC and Herradura Tequila, among others. Judging from television shows based in Orange County, Clark will have to overcome his “wrong side of the tracks” upbringing to blend in with the overemotional, brooding teenagers that populate Newport and Laguna Beach. California, here he comes.