What do you get when you mix the FDA, the USDA, CDC, the Ad Council and JWT New York? A lobster on a couch, that’s what.
Every summer, reports of foodborne illness tend to increase, especially during July 4 weekend. To honor this special time, three government agencies, one non-profit org and one ad agency hired pro bono have come together to create a series of four spots, reminding day-drinking, barbecuing Americans how to prevent food poisoning.
In a very long and involved announce, quotes from the government make not chilling your lobster sound very serious and very scary (because if our leaders don’t keep us in a constant state of fear, we wouldn’t pay attention to anything). How does the ad world view this campaign? As JWT ECD Bill Oberlander puts it, “Using humor and hyperbolic metaphors we drove home the four ways a family can be ‘food safer’ in a way that will grab people’s attention and helps them learn the basic steps to avoid foodborne illnesses. JWT is proud to be a part of this important effort.” Two more spots follow after the jump.