What has classic ’80s action star and former Master of the Universe Dolph Lundgren been up to when not starring in Sylvester Stallone’s latest bloated “Get the Gang Back Together and Get ‘Em Paid” epic? Making ads with CP+B Miami, of course.
The MDC shop launched a new campaign for secondhand marketplace app letgo featuring a new tool that lets users “Commercialise” the items they’re sellingo.
“Hi there, I’m what you calla bigshot Hollywood director,” says an actor at the beginning of the 60-second spot introducing the new “Commercialiser.” The ad goes on to introduce the concept and the four choices user can select from: an action trailer starring Lundgren, a home shopping segment, an over-the-top perfume commercial and a pharmaceutical ad that may feel a bit familiar.
All of the choices aim for humorous shenanigans, with some coming closer to hitting the mark than others. There are also previews of the ads users can select online, all with “Cuddly Teddy” as the example item (which does make for a kind of funny 80s action trailer). Users who opt to employ one of the “Commercialise” ads will find the ad living along side the product listing on letgo and can also choose to share it on social media.
The latter extends the usefulness of the tool, as it’s unlikely someone will be swayed by one of the goofy videos while browsing for used stuff but it may attract attention from an outside party on your social feed.
Credits:
CREATIVE AGENCY: CP+B Miami
COPYWRITER: Jay Gelardi, Roberto Lastra
ART DIRECTOR: Eliana Ferrer
EXECUTIVE CREATIVE DIRECTOR: Jay Gelardi
ACCOUNT DIRECTOR: Adam Barger and Claudia Machado
MUSIC SUPERVISOR: Andy Hamm
PRODUCER: Addison Born
BUSINESS AFFAIRS: Lisa Gillies and Daphne Papadopulos
PRODUCERS: (Interactive) Alexander Corr
SENIOR PRODUCER: Ian Kelly
TECH LEAD: Mike Bosch
PRODUCTION COMPANY: Caviar
PRODUCTION MANAGER: Jessica Lee
HEAD OF PRODUCTION: Kelly Bowen
EXECUTIVE PRODUCER: Michael Sagol
DIRECTOR: Matt Villines
MUSIC AND SOUND
SOUND MIX: Stephen Dickson and Chris Pinkston
SOUND DESIGN: A. Josh Reinhardt, Scott Ganary
EXECUTIVE PRODUCER: Dawn Redmann
PRODUCER: Andy Hamm and Morgan Menco
MUSIC PRODUCTION: Comma
OFFLINE
EXECUTIVE PRODUCER: Victoria Howard
EDITOR: Stacy Auckland and Jon Grinberg
EDIT COMPANY: Caviar
EDIT ASSISTANT: Bia Jurema
PRODUCER: Terry Huynh
POST PRODUCTION / VFX
TECHNICAL DIRECTOR: Tony Banik
DESIGNER: Andrew Zaozirny, Vincent Wang and Ken Quemuel
CREATIVE DIRECTOR: Ryan McNeely
COMPOSITOR: Arnold Aldridge and Carlos Aldana
COLOURIST: Robert Curreri
COLOUR COORDINATOR: Alec Ernest
POST PRODUCTION HOUSE: Visual Creatures
Digital Production Company: Tool of North America
Executive Producers: Dustin Callif, Erich Joiner, Oliver Fuselier
Digital Producer: Simi Dhillon
Tech:
Creative Director, Tech: Jason Nickel
Lead Developer: Greg Webber
Dev Ops Lead: Logan Attwood
Front End Dev: John Munn
Back End Dev: Josh McGrath
Back End Dev: Zack Brenton
Creative Director: Jeff Middleton
Design:
Creative Director, Design: Clay Weishaar
Motion Designer: Seth Benson
Designer: Yuee Seo