Does This Ad Trump RPA’s Work for Honda?

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By Kiran Aditham Comment

We guess TBWA\Media Arts alum Jason Sperling and his crew at RPA have some sort of competition as Miami/D.C.-based Tier10 Marketing has launched this spot promoting the Honda Civic’s 2012 line. According to Motor Trend, the ad carries an “indie vibe,” was shot on a Canon 7D DSLR camera and features the music of one-hit wonders Dirty Vegas (and Bono?). So, do you prefer this to Luchadors, zombies and urban woodsmen?

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