Does This Ad Trump RPA’s Work for Honda?

By Kiran Aditham Comment

We guess TBWA\Media Arts alum Jason Sperling and his crew at RPA have some sort of competition as Miami/D.C.-based Tier10 Marketing has launched this spot promoting the Honda Civic’s 2012 line. According to Motor Trend, the ad carries an “indie vibe,” was shot on a Canon 7D DSLR camera and features the music of one-hit wonders Dirty Vegas (and Bono?). So, do you prefer this to Luchadors, zombies and urban woodsmen?

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