DigitasLBi teamed up with Razorfish to launch a digital April Fool’s Day spot for Motorola, supposedly introducing the “#MotoSelfieStick.”
The 90-second spot plays it straight, feigning seriousness with dramatic piano music and artisans talking about their craft and what the selfie stick really means. “A selfie stick is a branch of self-expression,” says a woodworker at the beginning of the spot. “To take such a raw form and craft it into one of the most practical and useful accessories around…it’s like when the sun turns the rain into a rainbow.”
The tongue-in-cheek spot never turns its back on the mock serious tone, which pokes fun at both the selfie stick and advertising cliches. Because of this, it may be the most successful of branded April Fool’s Day videos (although it also helps that we viewed it after the barrage of such efforts). It also appears to be one of the more popular, racking up almost 400,000 views over the last several days.
Credits:
Client: Motorola Mobility LLC
North America Social Media: Jenna Rice
Global Social Media: Barbara Liss
North America Public Relations: Dawn McKenzie
Sr. Brand Comm. Manager: Katie Cowan
Razorfish: Creative & Social Media
Matt Wolk, Sr. Social Strategist
Cristina Lawrence, VP, Social Media
Jerry Lawrence, Sr. Director, Social Media
Elizabeth Stevison, Art Director
Dee Duncan, Sr. Designer
Chris Terschluse, Assoc. Director, Social Media
Technologists
Charlie Thomason, Developer
Nick Steffans, Developer
Project Management
Kendal Dirkin, Project Management
Digitas LBi:
Account Direction
Kevin Babcock, VP Account Director
Media:
Kristin Scheve, VP Media Director
Brittany Halldorson, Media Planner
Production Company: Tool
Director: Shawn Z
Managing Director – Live Action / EP: Oliver Fuselier
Managing Director – Digital: Dustin Callif
Executive Producer Live Action: Lori Stonebraker
Producer: Patrick Malloy
Editorial Co.: BUTCHER
Editor: Teddy Gersten
Executive Producer: Rob Van`