The New York Times‘ Media Decoder touched on it last week, but after viewing this spot for Diapers.com, it bears repeating. With the talking, headset-wearing babies, it’s hard not to think of this effort from The Ad Store as some sort of hybrid realization of E*Trade and Zappos ads. We get that the theme/message might be different in that its less cynical than the aforementioned campaigns and it’s targeted at moms. But for what is essentially Diaper.com’s first TV ad buy, we’ll have to go ahead and poo-poo this one.
More: “Lindsay Lohan Suing E*Trade Over Grey-Made Super Bowl Baby Ad”
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