Spending well over a decade at one agency has worked out well for Jeff White as the thirteen-year Deutsch LA vet has now been promoted to SVP, director of business development. White was recently involved with the in-house, pre-Cannes video series that hyped Deutsch’s panel at the Lions fest and during his lengthy stay at the agency, has worked on the account side with clients including Coors, the “Happy Cows” of California, DirecTV and Diamond Foods.
In a statement, Deutsch LA CEO Mike Sheldon says, “We wanted someone who loves to chase new business and understands why Deutsch LA has been so successful in landing great brands. It didn’t take us long to realize we had the right candidate within our own walls.”
White replaces Chad Saul, who served as Deutsch LA CMO but left for a gig at MDC.