After working with various companies on a project basis for its advertising efforts, home/personal audio brand Denon decided to hold a review and has now found its first creative agency of record in BBDO New York. Call it kismet or just a little ass-kissing (hey, couldn’t hurt), but Denon apparently has a major presence in the BBDO NY offices according to a statement from agency president/CEO John Osborn, who says, “Denon is awesome. We have more Denon equipment in our newly renovated space than anything else, so maybe it was fate. The stage is set to take this brand up a notch to an 11!”
How will BBDO realize its Spinal Tap reference? Well, first order of business for the winning agency (others who participated in the Denon review were not disclosed) is an integrated marketing communications program to support the global launch of a new lifestyle-oriented lineup of Denon headphones. Advertising is expected to break this summer.