Atlanta-based interactive agency Definition 6 has bumped up its staff from 40 to 140 as a result of its recent expansion efforts, namely the opening of its Dallas office. According to the announce, the building of a Lone Star State office will not only better serve its existing client base including Coca-Cola, La Quinta Inn & Suites, Cinnabon and Wendy’s/Arby’s Group, but it will help the agency cozy up to major brands based in the Dallas-Fort Worth area including AT&T, Kimberly-Clark, JCPenney, Texas Instruments, Gamestop, D.R. Horton, Southwest Airlines and Blockbuster.
In a statement, Definition 6 group account director Sean-Michael Daley (not one of the blokes pictured left) says, “We think we will be able to deliver Dallas area clients with an attractive alternative to traditional agencies, helping brands develop strategic communications programs that are truly integrated and exponentially more effective.”
Just last year, Definition 6 got a $15 million boost from private equity firm from Navigation Capital Partners, which probably helped pay the bills for the new office launch.
More: “Definition 6 Acquires PR Firm that ‘Really Understands’ Integrated Marketing”