Saunders arrives from Minneapolis-based shop Campbell Mithun, where he worked as executive vice president, director of strategic planning. Prior to that, Saunders was at Leo Burnett in Toronto for 22 years (!), where he last served as SVP, managing partner, planning director. Now that’s what you call tenure.
Leonard says in a statement, “After an extensive international search, we believe Lance is the ideal choice to bolster the agency’s strategic planning expertise and lead our Vancouver operation, his innovative thinking and drive to uncover insights that inspire breakthrough ideas will significantly increase our muscle in strategic planning.”
In his new role, Saunders will be responsible for people development, creative product and new business development as well as providing his strategic planning expertise to many top brands across several categories, including tourism, packaged goods, retail, financial services, beverage and telecommunications.