David&Goliath Unveils Full Debut Spot for Jack in the Box

By Kiran Aditham 

Just days after a 30-second version of a Jack in the Box spot launched in select West Coast markets during the Super Bowl, we now have the full-length :60 ad.

Dubbed “Legendary,” the regional effort featuring the brand’s longtime mascot comes from Los Angeles-based David&Goliath, the Kia agency that joined the client’s roster last month.

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In “Legendary,” our hero Jack, in search of new menu inspiration, hops on his hog and heads for the dirt roads and desert, where he happens upon a lone cowboy grilling burgers with a rather intoxicating ingredient.

This ingredient, as you can see, serves as the foundation of the fast-food chain’s new Buttery Jack burger, which perhaps marks JITB’s attempt at a premium dish. Along with the “Legendary” spot, which is essentially a short story (with a surprising VO), D&G’s integrated campaign for Jack in the Box will include digital, OOH, social and radio.

 

Agency: David&Goliath, LA
Founder & Chairman: David Angelo

President: Brian Dunbar

Chief Creative Officer: Colin Jeffery

Executive Director, Strategic Planning: Seema Miller

Group Creative Director: Ben Purcell

Group Creative Director: Steve Yee

Art Director: Allen Yu

Copywriter: Mark Monteiro / Patrick Que

Art Director: Robert Casillas (Digital)

Copywriter: Courtney Pulver (Digital)

Executive Director of Production: Paul Albanese

Executive Producer: Karen Jean

Director of Print Production: Meredith Walsh

Sr. Art Buyer: Andrea Rosenfeld

Group Account Director: Michele Tebbe

Planner: Donesh Olyaie

Account Coordinator: Kristina Papilion

Senior Project Manager: Lila Anton

Director of Digital: Josh Crick

Director of Digital Delivery and Technology: Robert Boucher

 

Production Company: Rabbit Content (Live Action)

Director: Owen Trevor

Director of Photography: Ben Seresin

Executive Producer: Douglas Howell

Executive Producer: Joby Barnhart

Line Producer: Mark Hall

Head of Production: Jeff Sommar

 

Production Company: Lucky 21 (Food / Tabletop):

Director: Tom Ryan

Executive Producer: John Gilliland

Line Producer: (Tabletop): Chelsea Sevedijian

 

Editorial: Spinach LA (in collaboration with Rock Paper Scissors)

Editor: David Brodie (courtesy of Rock Paper Scissors)

Assistant Editor: Ben Reesing (courtesy of Rock Paper Scissors)

Post Producer: Jonathan Carpio

Post Producer: Dina Ciccotello (courtesy of Rock Paper Scissors)

 

Color: Company 3

Colorist: Stefan Sonnenfeld

Producer: Rhubie Jovanov

 

Visual Effects: Fell VFX

Executive Producer: Rachel Koch

VFX Supervisor: Russell Fell

 

Original Music Composition: Human

 

Mix Facility: Margarita Mix Santa Monica

Mixer: Nathan Dubin

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