David Lynch Christian Louboutin Spot: Très Chic or Just Strange?


By Claire Daniel Comment

It’s been eight years since David Lynch last released a full-length film, but that doesn’t mean he hasn’t been busy: he’s launched his own coffee line, become a spokesperson for transcendental meditation, written and directed this Dior video, designed limited-edition Dom Perignon labels, and teamed up with Alyssa Milano to create a line of lycra-based workout leggings.

The latest addition to his marketing oeuvre is this :30 spot for Rouge Louboutin, Christian Louboutin’s $50 nail polish that lets fashionistas match their mani/pedi to the brand’s iconic red-bottomed shoes.

That was exactly as strange as we expected it to be–though it still amounted to a more coherent narrative than Inland Empire.

AdWeek goes beyone blasé with its review:

After watching the spot several times, one begins to wonder whether Lynch, sensing that Louboutin must be trolling its customers by attempting to sell them $50 bottles of nail polish, is simply perpetuating the scam with this dreadful mishmash of New Age-y music and terrible computer graphics that was probably called “transcendent” by a team of marketing executives.

The question: how would a client respond to a spot like this one from an agency?