Olson’s Been Busy, Brings Caplan On Board as CMO

By Kiran Aditham Comment

Caplan Mitch1It’s been a while since we’ve heard from Mitchell Caplan, but in it’s rather busy fall, Minneapolis-based agency Olson has appointed the former McCann/Digital Pulp exec as chief marketing officer. Caplan, if you recall, was appointed to a similar role at McCann in summer 2010, at the time reporting directly to McCann North America president Robert LePlae and was responsible for leading marketing strategy and business development for McCann NA. Following its win of the likes of Sharp and Supercuts, it’s been a busy couple of months for Olson, which will have Caplan split time between its offices in Minneapolis and New York and report to CEO, John Partilla.

During his career, Caplan also spent some time at Y&R North America/Y&R Brands in a similar CMO role, where he spent over three-and-a-half years. The new CMO succeeds Bob Molhoek, who has spent a decade’s worth of time at Olson and is now being bumped up to the newly created role of SVP/organic client growth. In a statement, Caplan says, ““This is a very exciting time to be joining Olson. When you look at the client list, the talent, the work and the momentum, you get a very clear picture that this is an agency that has become a major player in North America, while staying very true to the cultural values that makes the agency such an amazing place to work.”