Cuts at StrawberryFrog New York


By Patrick Coffee Comment


Today we can confirm that StrawberryFrog has reduced the size of its New York office.

Details remain unfortunately sparse at this time. A statement from parent company APCO Worldwide reads:

“We are always looking for ways to create greater efficiencies and streamline the business at StrawberryFrog in order to deliver the best value to our clients.  After a recent review of the business, we decided to reduce some layers in management.  As a result, some staff will be leaving StrawberryFrog’s New York office.”

No confirmation on the number of staffers who will be leaving, though our tipster says the move affects “many.”

Some of the agency’s most visible work in 2014 to date has been the Jim Beam “Make History” campaign, starring Mila Kunis and created with the other shops in the FutureWorks collective: Sydney’s The Works and Hamburg, Germany’s Jung von Matt.

Updates as we receive them.