Seattle shop Creature really loves their window space. We’ve covered some of their pane projects before, like the motion-sensor-triggered mirror installed in April. There’s also the pop-up window shop from last winter. And now recently, as part of Seattle’s Capitol Hill Block Party that ran from July 26-28, Creature used their window space to chute out creative fortunes to festival-goers and set up cameras, so they could see who had what fortune and then make that fortune come true.
Creative Director Pam Fujimoto blogged about the whole experience and described the project as “pure Creature,” which aside from being lyrically fun, also sounds like the name of a bad 80s rock band. Makes you wonder what impure Creature would look like. A sample fortune was: “Someone will tell you you look like a younger Tony Danza.” Others involved $2 bills and Mike & Ike’s. The fortunes themselves aren’t that important, but the execution from staffers who spent their weekend on the venture is not only good free publicity, but just a cool bit to cover on a rainy Thursday.