It took some time, but the folks at TBWA\Chiat\Day New York have finally landed a new head of integrated production in Chad Hopenwasser, who joins the agency after spending nearly the last eight years at Crispin Porter + Bogusky. Hopenwasser essentially succeeds Robert Valdes, who left Chiat NY last spring and eventually joined up with Droga5 NY to serve as head of interactive production. But Valdes, as you may know, has recently left Droga5 to join up with old Chiat pal Mark Figliulo at the latter’s new shop, Figliulo & Partners.
As for Hopenwasser, the exec spent the last couple of years at CP+B serving as VP/director of video production across the agency’s network, working on, among other efforts, campaigns for Xbox and the new Kraft Mac n’ Cheese work starring Vanilla Ice. Prior to his lengthy stay at CP+B, Hopenwasser spent six years at Grey New York. He will officially assume his new post at Chiat NY in mid-March and work along the agency’s ECD, Matt Ian, and report to report to office president, Robert Harwood-Matthews.