Copywriter Pens Vivid Tale in Order to Sell Golf Clubs

By Kiran Aditham 

If you were to read and believe a rather entertaining Craigslist ad posted by copywriter Marc Lewis, it’s easy to see that the man has quite an attachment to his golf clubs, which makes one wonder why he’s selling them in the first place. From the memories he carries alone of his irons, you’d think that Lewis, who works for Raleigh, NC shop Mottis, would opt for more than a $200 asking price. Here’s an excerpt from his listing:

“These clubs have been with me since high school, forty pounds ago, when the world was my oyster, long before that oyster was left out in the sun to sour, uneaten and spoiled. These clubs were with me the first time I sank a golf cart in a water hazard, the first time I polished off a fifth of bourbon during a single round, and the first and only time I ever killed a bird. These clubs have been in my trunk on every one of my road trips, whether alone or with friends, so they have seen the world, or, rather, a corner of the world, just North Carolina really, and maybe Virginia and South Carolina, but we don’t talk about South Carolina, no one does.

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These golf clubs were used once in defense against a swarm of bees that turned out to be imaginary bees brought on by lack of sleep and something else, some wild fuel I accidentally ate. They have been used as a cane when my crutches were not around the two times I broke my knee, the second time a dislocation of the knee cap that led me to believe the pain of child birth would be both bearable and welcomed should it be an alternative to my knee cap coming unattached again. These clubs have felt the salty breeze of the Carolina coast on their face and the brisk numbing wind of the Blue Ridge Mountains about their grips. These clubs are a piece of American history because they have seen a piece of America.”

Jeez, is someone chopping onions in here, and who’s playing “Pomp and Circumstance?” Anyhow, if you have a few minutes to spare, it’s an interesting read, even if you’re not in the market for golf clubs. One thinks this kid as a career beyond just writing copy for pharma and financial clients.

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