Commonwealth Makes Some Cuts

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By Kiran Aditham

Speaking of Commonwealth, sources familiar with the matter confirm what we’ve been hearing since yesterday, that the Detroit-based, Chevy-focused agency, which is now solely under McCann’s control, has had to let go of some staff. From what we’ve been told, the number of those affected is approximately 10 and among the most notable ones that have been cut are executive creative directors Andrew Reed and Larry Frey. Frey, if you didn’t know, served as creative director on the 90-second Chevy anthem spot, “Find New Roads,” from earlier this year while at Commonwealth.

Both Frey and Reed (pictured) joined Commonwealth from the Goodby Silverstein & Partners side of the now-defunct agency structure. The latter also had stints as a GCD at Razorfish and served as a freelance creative at the likes of W+K and Saatchi & Saatchi LA. Our sources tell us that this week’s Commonwealth cuts were due to the usual “making¬†adjustments in staffing levels and capabilities across departments, realigning resources to best service the client.”