Reports are coming in that Chrysler is parting ways with their social media AOR, New Media Strategies, after an employee posted a profane statement from the company’s official Twitter page.
As we reported yesterday, the employee who posted the offensive tweet was promptly terminated. The tweet, which was quickly deleted by Chrysler after many of the page’s 8,000 plus followers re-tweeted the statement, read, “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive.”
Though there were not at this point any official statements regarding the dismissal of New Media Strategies, Chrysler Communications staffer Ed Garsten responded on the company’s official blog today to criticism that Chrysler was being over-sensitive in the termination of the employee. “So why were we so sensitive? That commercial featuring the Chrysler 200, Eminem and the City of Detroit wasn’t just an act of salesmanship,” he said. “This company is committed to promoting Detroit and its hard-working people.” Apparently, criticizing Detroit’s driving skills isn’t the message the company wants to send.