Cat and Chick Are ‘Best Friends’ in adam&eveDDB’s New Spot for Dreamies Cat Treats

By Erik Oster Comment

Earlier this week we learned just how stupid rich adam&eve DDB founders James MurphyDavid GoldingBen Priest and Jon Forsyth are, following the agency’s sale to Omnicom and a five-year, uncapped earn-out period.

The agency recently launched a new spot for cat treat brand Dreamies, featuring an adorable and unlikely animal duo. And who doesn’t love cross-species animal friendships?

“Best Friends” opens on a cat and a chick walking through the woods, never straying far from each others’ side. The cat finds its way home, chick following closely behind and is let in for a drink of water before taking a nap and venturing out again. Together the pair runs from a dog, chases butterflies and watches the sunset. By now, you’ve likely grown attached to the dynamic duo (unless you’re some sort of inhuman monster), which perfectly sets up a surprise ending showing why you should make sure your cat is well-stocked with Dreamies Deli-Catz treats.

The spot nails the aww factor with its two adorable co-stars and finds the perfect soundtrack for its action, before sending the whole thing crashing down with its perfectly-timed comedic twist. While some may find the approach a bit shocking, cat owners should be familiar with their felines propensity for homicide. After all, these are some of nature’s fiercest killers and The Mammal Society put U.K. housecats’ estimated kill count at some 92 million per year. So, truth in advertising?

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