Less than three weeks after we first mentioned Brooklyn-based Carrot Creative’s partnership with online organic marketplace Farmigo, the agency has returned to warm the cockles this holiday season a new collaborative effort dubbed “The 12 Days of GIFing.” Launched yesterday and running through 12 days, natch, the campaign is part Christmas carol, part gifting for the Food Bank of New York, which will receive proceeds in the form of food provided by New York-area farmers.
Carrot CEO Mike Germano tells us, “”The goal of our card this year is to spread cheer to our friends and fans while helping out our fellow NYers, who need extra attention now more than ever. Through our existing relationship with Farmigo, we’ve created a way for people to donate fresh food from local farmers to those who are hungry this Holiday season, and for the next 12 months. As a social agency, we’re all about community; this Holiday, we hope you’ll help us support ours.”
The main draw of the campaign, though, appears to be the the GIFs on the site itself, which will activate some tunes via a simple mouseover. It can be annoying, distracting, etc., but at least your karma points will rise.