Well, December is off to a decent start for Minneapolis-based agency, Carmichael Lynch, which was just handed creative agency of record duties for bedding brand, Tempur-Pedic, after the usual “competitive review” (no word on who else participated as of yet) Actually, CL has another reason to be cheery this Monday as Carmichael Lynch Spong was simultaneously named PR AOR for Tempur-Pedic, which posts a $100 million measured media spend according to Kantar.
The brand previously worked with Norwalk. CT-based Acme Idea Company and Edelman on creative and PR AOR efforts, respectively. In a statement, T-P president Rick Anderson says of his company’s new agency appointment, “Carmichael Lynch has tremendous success in working with its clients to inspire remarkable business results. The agency’s work for iconic brands such as Subaru and Harley-Davidson struck a personal chord as they built upon each brands’ loyal and fervent owner base to attract new users to each business. We’re confident that they’ll be able to further harness the power of Tempur-Pedic owners to drive our business results.”