Capital One in the UK has changed agencies for its advertising account — dropping one Omnicom agency (DDB London) for another one (AMV BBDO) (ed note: isn’t it a little like dropping one girl to take up with her sister?)
Anyway, the account is worth about $80m (£40m) — and the reason is that there are new features that Capital One wants to pimp out and they want “a new creative strategy” to do so.
My favorite part:
“Stephen Woodford, DDB’s UK chief executive, said: “We’ve had a successful relationship with Capital One and together we have recognised it is time for a fresh perspective on the brand. We wish them every success with AMV BBDO”.”
In other words, “I’m fucking shattered that AMV is taking one of our biggest, highest profile accounts and we are left holding the bag — hopefully Volkswagen & Phillips don’t leave next — prepare the axe to chop some underlings who were in no way responsible for the loss of the account so I can maintain my year-end bonus.”
Good times all around…