Campfire Joins SapientNitro

By Erik Oster Comment

handshaker-001SapientNitro announced on Friday that award-winning marketing agency Campfire would be joining their ranks.

Campfire was founded in 2007 by the producers of The Blair Witch Project and won OMMA Magazine’s “Small Agency of the Year” in 2011, and just last year they were awarded Advertising Age’s “Small Agency Campaign of the Year” for their digital and outdoor campaign launching the Cinemax show, Hunted. More recently, Campfire crafted Infiniti’s interactive “Deja View” spot.

“We’re thrilled to be joining SapientNitro, an agency that we see really breaking boundaries as storytelling advances through the application of technology,” said Jeremiah Rosen, president of Campfire. “In an environment where film is evolving from a passive medium to an active and increasingly interactive one, their passion for blurring the lines of media and driving the future of how consumers connect is in deep alignment with everything we have created at Campfire.”

Gaston Legorburu, worldwide chief creative officer of SapientNitro, echoed Rosen’s enthusiasm, saying, “The world around us continues to change, but fundamentally what connects people to each other is the power of a good story. What Campfire brings to our team is a mix of seasoned filmmakers and storytellers who leverage the latest technology to craft experiences that come straight out of the future.”

The moves marks the second creative addition to SapientNitro this year, following the acquisition of La Comunidad back in January.